We proudly can announce the global roll-out of the new G-Star RAW brand media portal.
G-Star RAW, a global leader in denim fashion, selected Linx IT Solutions for automating her marketing content processes. As a Dutch software developer we are specialized in Digital Asset Management and, tailor-made smart solutions for creating and sharing marketing content.
Through the Marcomware portal all parties involved within G-Star RAW (HQ staff, retailers, retail partners and agencies) have access to shared marketing material and information. Next to imagery and video’s, the platform manages content such as (product)presentations and specific guidelines. Thanks to the sophisticated search engine, all available content is immediately accessible and available for download in any desired hi-res format. In addition to fi nding and sharing content, the AdFlow software module lets you create digital artwork adaptations on the fl y. This artwork is either directly available for download or, in case of print, automatically sent to a local print shop or collected for central production. This way retailers are handed tools to create their own specifi c artwork adaptations, whenever they need it, all safely within design guidelines set by G-Star.
Click here to read the press release.